Business in the era of AI

In current digital era is integration of artificial intelligence into sales processes key factor for success. AI is mentioned everywhere, but how can AI actually transform your business strategies and what role in it plays CRM?

Inspiration

What is a modern CRM?

Traditional CRM system's purpouse was primary as a database of contacts and history of cummunications with customers. While modern CRM is going much further in management of relationships with customers - it is an intelligent device, which helps companies not only manage evidence, but also understand customers, forsee their needs and automize key business processes.

Today's CRM uses artificial intelligence and advanced analytics, so from mere data could be created practical business information. In place of manual input of data, modern CRM knows how to automatically evaluate customer interactions, suggest additional steps and personalise communication to every single customer.

So why should you choose CRM? Correctly chosen system will ease your work-load, removes useless administration and ables you to focus on real business opportunities. Is your CRM just pasive database, or does it really help you grow?

What challenges do sales teams solve today?

Salespeople today face many challenges, which influence their productivity. One of the biggest is effectivity of spent time. Statistics show, that salespeople spend only about 30 % of their time real sales activities. Rest of the time they are consumed by administrational tasks, looking up information, intern meetings and planning.

This shortage of time can lead to lower productivy and lower contect of customers. How would your sales results change, if you could turn this into your sales advantage?

Dynamics 365 Sales – connection of AI and CRM

Microsoft Dynamics 365 Sales is cloud CRM application with integrated conversational module Copilot, created based on advanced AI technologies. This device helps sales teams automize casual routine tasks and provides relevant information for easier decision-making. It enables salespeople to better understand the needs of customers and to manage sales processes more effectively.

Thanks to integration with other technologies of Microsoft 365, like Teams or Outlook, offers Dynamics 365 Sales uniform enviroment for communication and teamwork. It increases productivity and simplifies sharing information across whole team. How would change your everyday work, if all needed programs were integrated in one enviroment?

Power Platform: Customized by your needs

AI doesn't change rules of the game only for sales processes, but even for development of applications. Microsoft Power Platform long ago isn't just about low-code programs - thanks to AI, they are becoming real accelerators of innovations. Artificial intelligence in Power Apps allows businessses create applications based only on simple description - AI afterwards proposes and also builds functional solution.

That means, that not only developers, but also sales teams can quickly react on new challenges and accommodate own applications by their current needs. AI breaks down barriers between sales and technolgies and gives companies powerful device, which helps them grow and innovate without useless delays.

And what is Power Platform? It composes of intelligent devices, which allow automatized processes, analyze data and create own applications - all that without the necessity of advanced IT knowledge. With Power Apps you can create applications custom-made in a moment, Power Automate lets you be free of routine tasks, Power BI will reveal key knowledge from data and Power Virtual Agents will change customer support thanks to smart chatbots. Everything easy, quickly and without difficult programming.

Focus on data

Copilot in Dynamics 365 Sales analysis customer interaction and recommends another steps in real time. Thanks to AI you get deeper customer insight and you can effectively plan sales strategies.

Automatize recurring tasks

Copilot can generate e-mails, plan meetings and even prepare summaries for them. Get rid of manual administrative work and release hands full of work of your team, so they can focus on sales.

Personalize customer experiences
AI in Dynamics 365 Sales analysis history of customer behaviour and offers individual approach. That increases chances for closing a deal and strengthens long-term relationship with customers.

Integrate CRM with other programs
Connection with Microsoft Teams and Outlook allows easy access straight to data in working enviroment. Share information, communicate effectively and keep your team informed.

Prepare yourselves for AI in sales!

The use of AI in sales isn't question of future, but present. How can you prepare and get a maximum from AI? Register to our lecture, where we will in more detail show possibilities in using Dynamics 365 Sales and Copilot in your business.

Dont stay behind - join to businesses, which are already using AI!