Artificial intelligence in business and marketing: How Copilot can help you

Artificial intelligence (AI) is becoming a powerful tool for businesses in many ways: automating processes to reduce costs, analyzing data to gain financial insights, personalizing offers and content for customers, and much more. But AI is not just about the technology, it's also about the people who use it. That's why Microsoft introduced Copilot, your everyday AI companion to help you work faster and smarter.

Copilot is a tool that uses generative AI to deliver innovative solutions across the Microsoft Cloud. Copilot simplifies complex tasks, promotes collaboration and improves user experience. With Copilot, you can easily create plans, quizzes, rubrics, and other resources for any level of learning. Copilot also helps you understand information better with a simple chat interface.

Copilot redefines productivity, efficiency, and collaboration across business workflows. Today, however, many businesses are challenged in accessing new technological innovations such as artificial intelligence to improve profitability and maintain a competitive advantage because they are still operating on legacy on-premises solutions.

We can help you accelerate your migration to the cloud to embrace AI-based technologies.

Need to create minutes from a Teams meeting? Copilot will automatically generate a summary of the main points, action steps and other information from your conversation. So you can easily recall what was said and share it with other participants or colleagues.

Need help preparing or editing text in Word? Copilot can help you improve your text by suggesting better wording, correcting grammatical errors, checking facts, adding citations, and more. Copilot can also write text for you if you give it a topic, keywords, or an outline. This can come in handy when writing emails, quotes, reports, articles or advertising copy, for example.

Don't feel like reading Word documents and need a summary of the information from those documents? Copilot allows you to quickly get an overview of the content of any document by creating a short summary of key ideas, questions and conclusions for you. This can save you time and energy when reading long and complex texts that relate to your customers, products, services or market.

Need to analyze data from Dynamics 365, Power BI or Excel? Copilot can help you find and visualize important information to help you understand and improve your business performance. Copilot will also give you insights, tips and suggestions on how to increase your efficiency, profitability and customer satisfaction.

According to a Kantar survey, 67% of marketers perceive the possibilities and opportunities associated with generative AI positively. This optimism suggests rapid and exciting adoption of this new technology and will continue to grow those using AI. Artificial intelligence can help analyze vast amounts of data, uncover useful insights, and automate repetitive tasks. For digital marketers, this allows for more efficient and effective performance and campaign management.

Although AI offers many benefits, some people are wary of it. They worry that AI will take their jobs, affect their privacy, or be uncontrollable. These fears are understandable but unfounded. Microsoft Copilot is designed to respect your rights and preferences. Copilot is not a replacement, but an extension of your capabilities. Copilot helps you, but it does not control you. Copilot is transparent and accountable. Copilot is your partner, not your adversary.

Artificial intelligence is the key to success in business and marketing. Microsoft Copilot is your trusted AI assistant to help you work more efficiently and creatively. With Copilot, you can leverage the full potential of technologies like Microsoft Sales Copilot and Dynamics 365 Customer Insights to deliver superior customer experiences.

One example of how Copilot can help salespeople is Microsoft Sales Copilot. This solution uses AI to provide intelligent suggestions that help salespeople close more deals. Sales Copilot analyzes data from Dynamics 365 Sales and other sources to offer actionable tips such as the best ways to communicate with clients, the best time to contact them, the most likely sources of opportunities, and more. Sales Copilot also helps salespeople track and optimize their performance with interactive dashboards and reports.

Another example of how Copilot can help marketers is Dynamics 365 Customer Insights. This solution uses AI to define inputs to provide unified customer insights. Customer Insights collects and connects data from multiple sources such as Dynamics 365, Microsoft 365, Azure and more to create rich customer profiles that include customer demographics, preferences, behaviors, feedback and more. Customer Insights also helps marketers create customer segments based on various criteria and target them with personalized offers and campaigns.

If you would like to know more about how Copilot can help you, please do not hesitate to contact us. We'd be happy to provide more information and show you how Copilot works in practice. You will see that Copilot is your best partner for sales and marketing. And if you need any help or advice, you can rely on our experienced team of specialists who are always ready to help.