Sitecore

Sitecore is one of the leading Digital Experience Platform (DXP) providers, offering comprehensive, composable and cloud-native digital solutions that help businesses create, manage and deliver superior content at every point in the customer journey. It combines customer data, analytics, AI and marketing automation to enable personalization, optimization and measurement of digital experiences. Sitecore i will provide you with a digital marketing hub that can integrate very quickly with your ERP or CRM system or 3rd party application thanks to its openness and available connectors.

If you already know Sitecore or even use it in your company, but just don't know how to start using it to its full potential, let us know and our experts can help.

It's a robust platform ranked among the best digital technologies in the world, with which you can manage one or hundreds of websites, in many languages. Tools are available for user segmentation, real-time content personalization or marketing automation.

Sitecore's flagship product, used by the vast majority of our customers such as Innogy and Linet. The basis is the Content Management System enriched with a complete set of tools for marketers and business analysts. Get to know your audience better and segment, personalize, measure and optimize your content.

A key component of Sitecore XP is the Experience Database (xDB), which provides a record of visitor interactions with your sites and applications. It can continuously maintain information about a user's visit in one place, even if it comes from different devices or channels such as web, email, mobile apps and more.

xDB is a technology that works with large amounts of data. It's more essential to have the tools to use the data. In Sitecore XP, it is very easy to evaluate the data with Sitecore's own analytics module, Sitecore Experience Analytics, and use tools for marketers and business analysts to optimize content:

• Build user segments based on predefined rules, business analysis or use artificial intelligence (AI) to do so,
• Personalize content in real time on your website or mobile app,
• Test different content variations down to the component level with A/B/n testing,
• evaluate through detailed reports based on Sitecore's unique Engagement Value metric,
• optimize your campaigns,
• automate marketing scenarios using Marketing Automation.

Sitecore can also be used in software as a service (SaaS) mode, from the integration of the Sitecore XM Cloud Content Management System for content management, to the intelligent Sitecore Search, Sitecore Customer Data Platform, to the powerful and scalable headless e-commerce platform and real-time product recommendation using artificial intelligence.

Learn more about each part:

Content Cloud (XM Cloud)
Sitecore XM Cloud offers the ability to quickly create and launch personalized web experiences, analyze visitor and content data, and then optimize them through A/B testing. With a headless architecture, site speed is increased, leading to better Google Lighthouse rankings, organic search, and a better user experience for the visitor. Automatic updates, user-friendly tools and intuitive workflows make it easy to create and manage pages and content.

Search
Is an intelligent search that displays more accurate and relevant results on sites using artificial intelligence.

Sitecore Content Hub DAM (Digital Asset Management)
Is a cloud-based digital asset management platform that enables centralized storage, management and sharing of digital media files such as images, videos and documents within your organization.

Content Hub Operations
Provides a hub for collaborating on content strategy, content creation or content analysis using an intelligent solution.

Sitecore Engagement Cloud
A suite of services that help you create better customer experiences. With the Customer Data Platform, you can connect and activate customer data across your ecosystem and increase its relevance with an intelligent CDP. Personalization helps you optimize the customer experience across every channel, with a next-generation platform for experimentation and personalization. With Send, you can make emailing easier and transform campaign results with an AI-powered marketing automation solution. With Connect, you can easily integrate Sitecore products with thousands of apps.

Commerce Cloud
With Discover, you can identify buyer interest and personalize product search results, merchandising, and recommendations with AI-powered product search tools. With Order Cloud, you can future-proof your e-commerce strategy to sell on any digital or physical channel with a next-generation headless commerce platform

It is a complex technological tool used to deliver experiences and interactions through various digital channels. The main challenges that DXP helps companies solve include:

• Providing a consistent experience across various digital channels (website, mobile apps, social media, etc.). Therefore, it is necessary to find a platform that supports an omnichannel strategy and allows to track the customer journey between different channels.
• Creating a personalized digital experience for each user. A platform is needed that allows for effective personalization of content based on visitor behavior, preferences or demographics.
• Efficient content management. Need to find a platform that supports advanced content management tools to make it easier to create, manage and publish content across different.
• Gaining a comprehensive view of digital channel performance and their data analytics. With advanced analytics tools to measure the effectiveness and success of your digital strategies, this goal is immediately more accessible.
• Having tools that support business growth through flexibility and scalability. You need a platform that can be easily customized and expanded to meet the needs of your organization, and respond quickly to market developments.
• Getting a measurable return on investment. Therefore, it is necessary to carefully set expectations, evaluate and find a platform that is composable, i.e. flexible, scalable and cloud-native.