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How to choose a DX platform and what to keep in mind when choosing it?

The digital world demands consistent, personalized experiences. Discover how a digital experience platform can enhance customer journeys and boost your online competitiveness.

Published since: 28. 11. 2024

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What is a digital experience platform?

Gartner defines a digital experience platform (DXP) as an integrated set of core technologies that support the creation, management, analysis, delivery and optimization of contextual and personalized digital experiences.

This definition provides a solid framework. However, in order to fully understand its meaning, it is necessary to take a reflective step back.

In the context of the current digital era, where the competitiveness of organisations is contingent on the ability to build and maintain relationships, communication is a key element. Here, both the ability to speak and the art of listening play a role. Organisations use content to express their ideas and data to understand the needs and preferences of their users. This dualism serves to build strong relationships with consumers.

The Digital Experience Platform (DXP) is a comprehensive tool that enables organizations to create and deliver consistent, personalized and user-friendly experiences across multiple digital channels. In this way, organizations effectively interact with their users across communication and sales channels such as web portals, e-commerce, mobile apps, social media, brick-and-mortar stores and more.
 

Why use the DX platform?

In order to meet the increasing demands and changed behaviour of today's customers, it is essential to find a way to efficiently deliver relevant content at the optimal time and regardless of the specific device or time.

What are the main benefits of DXP?
  1. Improved customer satisfaction through personalized digital experiences.
  2. Increased conversions with personalization and targeting.
  3. More efficient content management through centralized management and elimination of content duplication.
  4. Better customer understanding with built-in analytics tools and customer journey monitoring.
  5. Increased competitiveness by providing better digital experiences and efficient use of communication channels.

Petr Míka

Senior Sales Manager

What must precede the choice of DXP?

If you are just beginning to tackle DXP, start by answering these questions to clarify your project goals:

What business goals you want to achieve

When formulating business objectives, it is crucial that digital experience technology does not drive but rather supports the strategy. Clear objectives need to be set and a detailed plan developed to serve as a framework for finding appropriate solutions to achieve these objectives.

What features will help you meet your goals

Are you tackling ecommerce, embedded analytics or omnichannel delivery? Make a list and group your requirements into features you already have and those you'll need to acquire.

What makes your way of communicating with customers unique

Understanding the nuances of your own marketing campaigns and publishing environment will help you ensure that the DXP you choose is consistent with your company's existing workflows.

What analytical insights you need to make decisions

With a realistic picture of which data you want to collect and its use, you will be better equipped to select the best DXP.

What the current martech stack looks like

Carefully examine who in the organization is using what parts of the Marketing Technology Stack. Also, what stages of the buying cycle each tool supports and what integrations exist within the stack. You should also explore options beyond pure marketing technology and consider the benefits of other technology tools, such as CRM or ERP, that you may want to integrate into the DXP.

And how to choose the right DXP?

When choosing the right Digital Experience Platform (DXP), it's important to carefully consider several key factors to ensure your investment is successful and serves your business goals.

For example, think about:

How does DXP help with business goals?

The new platform should effectively support your business goals and strategy. Before investing, find out how a particular platform will help you achieve these goals and generate results.

Does it support personalized omnichannel experiences?

It is important that DXP supports personalized experiences across different channels such as websites, mobile apps, emails and more. This allows you to better engage your customers and provide them with relevant content.

What scalability and flexibility does it offer?

Find out what options are available with the platform. It's important that DXP is able to grow with your business and adapt as your needs and strategy change.

Does DXP provide other tools?

Think of the new platform as more than just a content management tool. Consider whether it provides integrated tools like build-in analytics, newsletters, marketing automation and personalization. 


Is it possible to get a DEMO performance directly from the vendor?

Before making a decision, have your DXP provider do a DEMO demonstration. This will allow you to better understand the features and capabilities of the platform and verify that it meets your requirements.

A reliable partner plays a crucial role in success

Successful DXP implementation requires a reliable partner with the experience to help select the right solution to meet your company's needs and strategy. They will guide you through the entire implementation, ensure sufficient capacity of the development team, help solve strategic issues and suggest the right mix of tools to achieve the full digital potential.

BENEFITS OF COOPERATION

  • 20+ years of experience in web, e-commerce and application development using DXP
  • Global projects with real impact
  • Largest team of experienced and Sitecore certified developers and business consultants in the region
  • Assistance with the complete digital ecosystem
  • Support and competence in complex ICT services across the Aricoma group

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